Fusion Community Initiatives | Initiatives designed to maximise potential
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Recent Projects Roc Header Image

We work with businesses, charities & academic
institutions to provide Leadership & Development,
high performance coaching & team building
with a focus on
corporate social responsibility

"I met James, MD of Fusion Community Initiatives, on my annual 5YE Retreat
last year. Inspirational guy. Inspirational company."
Dom Moorhouse




Our Latest Project

MAKO & Kobi Nazrul School

Click the Play button to watch


Double World Record
Breakers at Everest!

Here at At Fusion we walk the walk
when it comes to CSR, not just talking
about it but doing it ourselves.

Fusion CEO James O’Malley undertook
this challenge in aid of Wooden Spoon
- The children’s charity of rugby.

Read the blog here!

We empower teams and build communities
– turning performing teams into high performing teams.

Corporate social responsibility shouldn’t just be a tick in the box. And it doesn’t have to be. We use an innovative way to combine high performance coaching and leadership training with corporate social responsibility. If you’re looking to bring the best out of your people, bring teams together, while making a genuine difference to the communities in which you operate, then you’re in the right place.

Recent Project: Wooden Spoon – Kobi Nazrul Primary School

Our initiatives are designed to maximise each person’s potential; fusing individuals into dynamic teams, uncovering strengths and talents which are not always readily seen in a workplace environment. The Fusion team are all ex-British forces officers with real life experience; both operational and humanitarian, but we don’t take a ‘bootcamp’ approach. We offer an intuitive and empowering experience that really brings the best out of teams and increases business performance.

Recent Project:Wooden Spoon – Pakefield Riding School


We work with businesses, charities and academic institutions to provide leadership and development, high performance coaching and team building – with a focus on corporate social responsibility. Fusion believes that strong communities make the foundation for a better world. This is the principle that underpins everything we do.


Our initiatives are designed to maximise each person’s potential, throughout all levels; uncovering strengths and talents which are not always readily seen in a workplace environment.

Meet the Team


Leadership, coaching and mentoring have been the cornerstone of James’s career and he is a qualified NLP (Neuro-Linguistic Programming) practitioner and coach, specialising in change management, integration of new practices and conflict resolution. His experience spans senior operational roles in counter-piracy operations in Somalia as well as major projects dealing with issues from the Ebola crisis, through to building the Somali Coastguard. He has coached executive teams and run CSR programmes for a wide range of organisations.

He is also a Fellow of the Chartered Management Institute – a senior member of the only chartered professional body in the UK dedicated to management. James founded Fusion as he believes that when teams are ‘fused’ and working at optimum performance, great things happen.

James O'Malley Fusion Community Initiatives