Ady served with the Royal Marines for 20 years. He was Chief Instructor of the Physical Training Branch, and specialised in Adventure Training; notably climbing Kangchenjunga, the World’s third highest mountain (to date no British Serviceman has climbed higher without oxygen).
He has worked extensively as a performance coach both for individuals as well as for businesses, working with organisations (such as Diageo, Babcock International, London Business School, Coaching Focus), facilitating the development of people at all levels.
He has also delivered polar and jungle courses for doctors, on behalf of an expedition medicine company, and has lead expeditions and excursions for companies around the globe. He has also collaborated on extreme projects, including the Polar Challenge (a competitive, 350 mile team race to the Magnetic North Pole) where he headed the instructional team, and also ran the Norwegian training for the first ever commercial race to the South Pole.
Ady ran the successful pilot courses for a £27million programme on behalf of the British Legion, where he delivered coaching and personal development to wounded, injured and sick military personnel.
Ady holds the Mountain Instructor Certificate (MIC). He is a Master Practitioner and Trainer of Neuro-linguistic Programming and a Master Practitioner and Trainer of Spectrum Emotional Coaching. He is also a cross-country ski instructor, enjoys sport, and is a member of a Coastal Rowing Club. He has 3 children and he lives on the South Coast of Devon.